What is "Natural" Anyway?

This is a tricky question because there is no official governing body for the use of the word “natural” when it comes to cosmetics.  If the definition of “natural” included only ingredients that were found out and about in nature, it would be impossible for handcrafted soap to qualify.  For example, Sodium Hydroxide and Potassium Hydroxide, the alkalis necessary for turning water and oils into soap, are manufactured...

March 29, 2017 by Jennifer Katehos